| Business-to-Business & Consumer Marketing
B2B marketing (AJR e-Quote)
A fully integrated communications approach rooted in a research-driven process that showcases - to customers and prospects -- the full value associated with a company's spectrum of products and/or services and their brand.
- This systematic approach helps a company increase sales, drive market share, enhance customer loyalty, and strengthen its competitive position.
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Consumer Marketing (AJR e-Quote)
A multi-phased communications process that first determines a brand's strategic positioning by identifying its attributes and then creates communications strategies and tactics based on brand credibility, third party advocates, consumer and customer relationships, and experiences to bring the brand to life.
- This process can be used to engage consumers, trade partners, the media, business decision makers, and opinion leaders and can be implemented at any point in a brand's lifecycle - to launch it, to reposition it, or to maintain awareness in a crowded marketplace.
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