New Product Launches

AJR & Partners has a long track record of working with new product launches. From consumer electronics to ERP software solutions, from hamburgers to cell phones, we have handled all kinds of new product launches and offer the following services:

  • New Product Branding
  • Packaging Design / Consulting
  • Pricing Structures
  • Competitive Communications Positioning and Analysis 
  • Public Relations
  • Product Reviews
  • Product Testing and Sampling

Recent New Product Launch Success: 2007-2009

  • AOC: various new products from LCD TVs to multi-functional monitors
  • Diamond Lounge: launch of social media online service Diamond Lounge
  • Mercur: various arts and crafts products from erasers to pencils
  • Saf-T-Pay – launch of firm and their alternative e-payment system
  • Sleek Audio’s SA 6 – first ever customizable in-ear headphones and winners of Popular Sciences 2008 Best of What’s New Award (Gadget of the year)
  • Uptime software: up.time 5 – server virtualization software

Select Product Launches (mid-1990s to mid-2000s)

  • Apple Computer: imac
  • Burger King: Big King Sandwich
  • DuPont: SentryGlas Impact Resistant Hurricane Windows
  • Microsoft: Microsoft Server 2003
  • WebMD: Intergy EHR systems

 
Visit: AJR Public Relations Case Study "Reading Room" 
 
 
 
AJR & Partners | Public Relations Agency | Miami Florida