Terremark Wordwide

 

Challenges
·       Reposition a 20-year old local real estate company into a major global technology and Telecom player
·       Build creditability for Terremark in the Telecom space as a leading technology infrastructure provider and as the developer / operator of the NAP of the Americas
Strategies
·       Conducted a comprehensive Business Marketing analysis to determine company's key messaging, positioning and expertise
·       Created whitepaper on NAP of the Americas to educate tech reporters on nation's fifth tier-1 facility connecting the US to Latin America
·       Created sector-specific media pitch angels for telecom, technology and Internet media
·       Extensive media outreach campaign combined with onsite tours of telecom facilities
Results
·       More than 125 media clips totaling more than 31 million gross impressions during Q4 2000, and similar coverage in Q1-Q3 of 2001.
  • Leading Technology media now refer to Terremark as a global provider of Telecom infrastructure and services to Latin America