AOC

 

Challenge
 
  • Re-brand and re-position a 60-year old OEM manufacturer into a brand leader in HD LCD TV technology
Strategy
 
  • Developed buyer personas for each product category to target based on psycho-demographics
  • Created a product review strategy focusing on leading online consumer, technology, gamming and business media
  • Developed gamer-certified branded and HD3 Branded products to strengthen their positing with gamer community
  • Developed micro-site for gamers     
Results
  • AOC rated as a top-ranked brand by Consumer Reports
  • AOC products have been reviewed by more than 50 media including online blogs and social media networks as well as mainstream business and technology media
  • AOC consistently makes top 5 rankings in media review shoot-outs and is considered a top value for the price range