Burger King

 

Challenges:
  • Launch Big King double cheese burger and go against bigger rival’s famous Quarter Pounder
Activities:
  • Developed strategic media relations campaign for Big King, to go mano-a-mano against the Big Mac focusing on “more meat, less bread”
Results:
  • Burger King declares this their most successful new product launch ever, with product debuting on the Today Show More than 100 million media impressions in the US , including print, TV and major network and cable news programming