Sleek Audio

 

Objectives
  • Launch high-tech customizable in-ear headphones for use in iPods and MP3 Players.
  • Create an online community of audiophiles for Sleek Audio
  • Position Sleek Audios’ products as an audiophile’s dream come true with customizable treble and bass ports to create your own audio fingerprint.
Strategies
  • Communicate directly with audiophiles and build an online community of supporters
  • Get product into hands and ears of tech reviewers and other online influencers 
Results
  • Created an Integrated PR and Web 2.0 marketing campaign with a pre-launch viral marketing site and a microsite for news and reviews
  • Launched product at 2008 CES, focusing on media reviews with audiophile press and blogs
  • Conducted ongoing successful technology and audiophile media outreach program, securing reviews in the more than 21 influencer media
  • Major Media Coverage: Wired, Popular Science, Popular Mechanics, Gizmoda, EnGadget, SlashGear and more
  • Major awards: Sleek Audio named by Popular Science Best of What’s New Gadget of the Year 2008