Saf-T-Pay

 

Objective
  • Introduce an alternative e-payment system for online transactions to international banks, US retailers and consumers
Strategies
  • Focused media and analyst relations campaign targeting banking, technology and eCommerce media in US and Latin America
Results
 
  • Positive coverage by major analysts groups, favorable reviews in leading publications including Business Week and speaking engagements at trade groups
  • Designed tradeshow and marketing materials