Spam Fighter

 

Objectives
  • Copenhagen-based SPAMfighter wanted to enter the hyper-competitive US market for anti-spam and anti-virus software
Strategies
  • Pitch product reviews with leading online tech and consumer media to build quick brand awareness based on company’s unique features 
Results
  • Set up and confirmed 20+ reviews in top technology media across all sectors from consumer tech to enterprise platforms 
  • Increased number of software downloads from 3 million to more than 5 million users through product reviews and online media
  • Media awards include PC World and Computer World